What Is A Gyaru

Waren Burn

2 min read

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28-11-2024

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The term "gyaru" (ギャル) isn't easily translated into a single English word. It represents a complex and evolving Japanese subculture characterized by a specific aesthetic and lifestyle. While often associated with a particular look, it's more than just fashion; it embodies a certain attitude and approach to life.

More Than Just a Look: Understanding the Gyaru Aesthetic

The core of the gyaru aesthetic revolves around a distinct visual style. This typically includes:

• Suntanned skin: A deeply tanned complexion is a hallmark of the gyaru look, often achieved through tanning beds or self-tanning products.
• Big eyes: Emphasis is placed on large, expressive eyes, often achieved through makeup techniques like false eyelashes and circle lenses.
• Long, styled hair: Hair is generally long and styled in elaborate ways, often incorporating highlights or vibrant colors. Popular styles include big curls and voluminous waves.
• Bold makeup: Makeup is heavy and dramatic, featuring strong contouring, shimmery eyeshadows, and often bright lipstick shades.
• Specific fashion choices: Clothing choices vary depending on the specific gyaru sub-style, but generally involve a mix of Western and Japanese fashion influences, often featuring bright colors, playful prints, and platform shoes.

The Evolution of Gyaru: Diverse Substyles

The gyaru aesthetic isn't monolithic. Over the years, several distinct substyles have emerged, each with its own nuances:

• Manba Gyaru: This style, popular in the late 1990s and early 2000s, is characterized by its extremely tanned skin, brightly colored hair, and often exaggerated features.
• Hime Gyaru: This substyle features a more elegant and sophisticated look, often incorporating elements of "hime-kaji" (princess-like) fashion.
• Ganguro Gyaru: Known for its extremely tanned skin and bleached blonde hair, this style is often considered the most extreme variation.
• Ageha Gyaru: This subculture emphasizes a more glamorous and sophisticated aesthetic, often incorporating high-end fashion elements.

Beyond the Surface: The Gyaru Lifestyle

While the visual aspects are prominent, the gyaru lifestyle goes beyond fashion. It's often associated with:

• Friendship and Community: Gyaru culture is known for its strong emphasis on friendship and community amongst its members. Socializing and shared experiences play a crucial role.
• Individuality and Self-Expression: Despite shared aesthetic elements, gyaru culture encourages individuality and self-expression. Individuals within the community customize their look to reflect their unique personalities.
• Trendsetting: Gyaru fashion is known for its constant evolution and adaptation of new trends.

Gyaru Today: A Continuing Influence

While the peak popularity of gyaru may have passed, its influence on Japanese and global fashion continues. Elements of the gyaru aesthetic can be seen in contemporary fashion trends and continue to inspire individual styles. The culture showcases a powerful example of self-expression and the creation of a vibrant subculture.