Apple’s Black Friday Deals Include iPads, MacBooks, and More

Waren Burn

less than a minute read

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26-11-2024

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Apple joined the Black Friday fray this year, offering discounts on a range of its popular products. While not as dramatic as some competitor's sales, Apple's deals still presented opportunities for savvy shoppers seeking to upgrade their tech.

What Deals Were Offered?

This year's Apple Black Friday promotions primarily focused on gift cards with select purchases. Customers who bought eligible iPads, MacBooks, AirPods, and Apple Watches received gift cards ranging from $50 to $150, effectively lowering the overall price. Specific models included in the offer varied, and it's important to note that these weren't direct price reductions, but rather a credit towards future purchases.

Which Products Were Included?

The gift card offer extended to a selection of popular Apple products:

• iPads: Several iPad models, both the standard iPad and iPad Pro, were included in the promotion. The exact models eligible varied slightly throughout the sale period.
• MacBooks: A range of MacBooks, including the MacBook Air and MacBook Pro, qualified for the gift card promotion. Again, the specific models varied.
• AirPods: Various AirPods models, from the standard AirPods to the AirPods Pro, were part of the Black Friday deals.
• Apple Watch: Select Apple Watch models were eligible, allowing customers to effectively reduce the cost of their new smartwatch.

Analyzing Apple's Approach

Apple's approach to Black Friday differed from many retailers who offered steeper upfront discounts. This strategy allowed Apple to maintain control over pricing while still incentivizing purchases. It also potentially steered customers towards specific models and encouraged further spending within the Apple ecosystem.

The Bottom Line

Apple's Black Friday deals, while not featuring headline-grabbing discounts, still presented a value proposition for consumers. The gift card offers effectively lowered the cost of several popular products, making them more attractive to buyers considering an upgrade. The strategy highlights Apple's continued focus on brand loyalty and a curated shopping experience. The success of this approach will likely be evaluated based on sales figures and consumer response in the weeks following the Black Friday weekend.